I recently came across a photographer’s website that stopped me dead in my tracks. Not because I was so astonished by the work, but because I literally did not know what to do from the homepage. Don’t get me wrong, Kloster Photography‘s work appears quite professional and inspired, but the landing page may have killed the moment. Kids, here’s a quick guide:
-do not use tiles for your contact info, especially when the tiles are misplaced and/or scattered.
-do not use scrolling viewers for your portfolios. Yes, it’s efficient, but its frustrating and non-instinctive. It also leaves no good way for clients and creatives to reference your photos.
-if objects are click-able, make it obvious. If not, don’t.
-do not advertise portfolios or information that are not actually available, or “coming soon.”
-most importantly, do not confuse the viewer. let them in, show them around, keep it simple.
After months of hard work, Nemo Design’s recently-launched Salomon website has achieved webpick of the day from Communication Arts! A big shout-out to the crew at Instrument web development for working in conjunction with our Nemoites (Erica, Steve, Tricia and KB). Check out the amazing Salomon Snowboards site here.
When more than one person emails me the same link in a period of 4 hours, my interest will surely be sparked and i may decided to take the time to check it out. In this instance I will lower my head and sheepishly admit, the thing that sparked my interest was the second of two short emails containing this guy’s link, that read and i quote,
“this stuff is radical. plus there are boobs. enjoy Kari.”
Now, let me tell you. That email was right. His stuff is radical and yes there are boobs.
So to quote my dear emailer,
He has done it! Officially made his website a-new. His work always has amazing personality and a sense of fun; to give us a hint of the fun his shoots really are he give us as much behind the scenes action as he can! His new site is not only easy to navigate but its set up in blog format so we get a fresh update as soon as he can show us! Michael, we will continue to enjoy your amazing website.
Here’s a job he did for bell with Studio Nemo. See I told you…fun!