Not sure how many surfers are out there reading this, but even if you don’t surf, this is worth checking out. Action sports are not yet well know for tv spots, but Rip Curl seems to be wanting to change that. Using 52(!) DSLR’s and multiple video cameras, this newly launched campaign features some of the most technologically advanced stop-action multimedia ever recorded. Check out a fascinating behind-the-scenes look at the Rip Curl team getting all matrix’d out in this wave pool in Malaysia (and see the final cut here).