Posts Tagged ‘skateboarding’

J Grant Brittain: Shoot All Skaters

So true, so awesome. Check it out.

You know how they say, “behind every great man is a great woman”? Something similar can be said about skateboarders only it would go something like this: behind every great skateboarder is a great photographer and/or Filmer. If a trick were to happen and no one were there to photograph or film it in order for you to see it, did it really happen? You ever heard that other cliche, “I’ll believe it when I see it”? I think a skateboarder made that up. Think about everything you’ve seen and were inspired by in skateboarding and I’ll bet you most of it has been through the invention of photography or filmmaking. Throughout the evolution of skateboarding there has always been the photographer and/or filmer right there by the skateboarders side ensuring that whatever happened it would be documented for the world to see. This segment is as simple as it sounds. Shoot All Skaters with legendary photographer J. Grant Brittain. Enjoy. — sb

PHOTO NERDS UNITE!


go skateboarding day

Ok, ok i know, I’m a day late here but what can i say…it was go skateboarding day yesterday and the temperatures here in PDX hit a whopping 80! So out we went sweating our way down the streets of PDX. So in honor of the amazing talent of skateboarding heres a little overview of a project we did with converse a little bit ago.

The launch of Converse skater Rune Glifberg’s signature shoe “The Allston”  was intended to both introduce Converse Skateboarding to the masses and make it unmistakably clear that Converse Skateboarding and Rune stood for originality and creative disruption. Nemo was briefed to create a scalable campaign, with skate-authenticity being paramount.Nemo collaborated with Converse Skateboarding to develop an inventive, visually arresting campaign that would speak to both core skaters and a mainstream audience. “Seeing is Believing” is what resulted. Combining both new technology with 3D cameras and old technology of dazzle camouflage (utilized in WWI to confuse German U-Boat commanders), we were able to create a totally new visual environment to experience Rune’s awesome lines. These videos coincided with a 3D print campaign published in core skate magazines and thousands of mailers, again, speaking to both core and mainstream audiences. The campaign culminated with a Converse 3D take-over of The Skateboarder Mag and a huge presence at the Summer X Games. Rune even earned the cover of Skateboarder that month.With the help of Nemo’s expertise, and an introduction like that, Converse Skateboarding was welcomed to the skate community with open arms.



Tristan Still…

is a plethora of skateboarding creativity! His website it really diverse and if you want to learn more theres a little interview with him at Lost E Minor.


Communication Arts Photography Annual

The annual photography issue came out for Communication Arts and they have some local talent featured, friends of Nemo and a lot of animals…

David Emmite was one of the local talent mentioned for his work with Nike. He worked on this beautiful Nike piece with the talented Mr. Michael Shea as creative director and Angelo Colletti and Eric Duvauchelle as art directors, all of whom we’ve had the great pleasure of working with here at Nemo. Congrats! 

 

Another friend of Nemo who was featured in the annual was Embry Rucker, for his work on a Billabong ad campaign. Congrats! 

The always observant Mr. Graves noticed the abundance of animal photography in this issue (I can’t help but love it!), so I’ve picked some of my favorites…

Peter C. Lavery

and Nina Francois

Hope you enjoy!