Posts Tagged ‘marketing’

Photo Website 101

I recently came across a photographer’s website that stopped me dead in my tracks. Not because I was so astonished by the work, but because I literally did not know what to do from the homepage. Don’t get me wrong, Kloster Photography‘s work appears quite professional and inspired, but the landing page may have killed the moment. Kids, here’s a quick guide:
-do not use tiles for your contact info, especially when the tiles are misplaced and/or scattered.
-do not use scrolling viewers for your portfolios. Yes, it’s efficient, but its frustrating and non-instinctive. It also leaves no good way for clients and creatives to reference your photos.
-if objects are click-able, make it obvious. If not, don’t.
-do not advertise portfolios or information that are not actually available, or “coming soon.”
-most importantly, do not confuse the viewer. let them in, show them around, keep it simple.


How to market a Champion

Here’s a cool article on how Quiksilver marketed their golden child Kelly Slater as he won an unprecendented 10th world title a few weeks ago. Very impressive how the win/loss of one heat in a surf contest decides the timeframe Quiksilver has to not only develop a campaign, but get it out to the masses worldwide, (and before Slater has even won). Not only did the celebration included products and POP displays, but facebook became the hub for fans to congratulate the king, along with commercials that ran during prime-time on ESPN sportscenter. Check out the piece here.