Posts Tagged ‘kelly slater’

Kelly Slater takes home 11th title in 2011

That is right, the man has made history. Today, Kelly Slater earned a record 11th Association of Surfing Professionals world title at the 2011 Rip Curl Pro Search in San Francisco.

Congrats Kelly!

 


How to market a Champion

Here’s a cool article on how Quiksilver marketed their golden child Kelly Slater as he won an unprecendented 10th world title a few weeks ago. Very impressive how the win/loss of one heat in a surf contest decides the timeframe Quiksilver has to not only develop a campaign, but get it out to the masses worldwide, (and before Slater has even won). Not only did the celebration included products and POP displays, but facebook became the hub for fans to congratulate the king, along with commercials that ran during prime-time on ESPN sportscenter. Check out the piece here.