Posts Tagged ‘eyes’

BMW burns their logo into viewers eyeballs

Sorry, that headline probably came off much more graphic than what is actually happening. However, the folks over at BMW have gotten pretty crafty in their latest ad/stunt in Germany. Merging knowledge of technology and human sensory reactions, the car giant played their new tv commercial at a local theatre for a select audience. While the film was playing, they fired a profoto strobe through a BMW logo through the back of the screen, into the audience’s retinas, without them really even noticing. But when the viewers closed their eyes at the end of the show, they were left with letters BMW projected on their eyelids. Check out the sly tv spot below (though the flash effect doesn’t work over YouTube)

(via gizmodo)