Back in December, a few of our Nemoites, along with fun-loving photographerEmbry Rucker, took a little trip down to sunny San Diego to enjoy bikes, beaches and bonfires to create the new campaign for Nike Vision’s Vintage sunglass collection. Needless to say the rest of us in the offices were stoked to see the photos, and not so stoked to see that they scored amazing weather in December. Anyways, the Vintage website just launched, and the images and video look awesome. Head over to Nike Vision to get yourself amped on summer.
Heres a quick interview I conducted digitally with the young and talented Jordan Lutes who happens to be sitting in his posturepedic computering chair about 4 ft to my right…aaah technology. George Orwell called it….who needs to speak when we can just i chat!
But the story is, I snatched up this young man from Cali the day he graduated from Cal Poly and managed to sweet talk him into moving up north to continuously clean up the whirlwind of mess that is left behind as we power through shoot after shoot. He’s been here a few short weeks and I already don’t know what i ever did without him. *shout out to Jordan’s parents….he’s killing it.
So Jordan, first things first, have you ever buried anything?
No. What a creepy question.
Really nothing at all? Weird, i bury stuff all the time.
Of course, i thought everyone did! Ok here’s one every guy has a messed up answer to…Best fireworks story?
Two years ago I was in Pamplona, Spain for the running of the bulls. We figured the festival was small, and were completely overwhelmed when we got off the bus into a chaotic town. We’d had a pretty shit trip so far: no surf, rain everyday, missed our train from Paris, and no word from our contact in Spain. But just as we’d pretty much given up, a giant bang goes off, and an insane fireworks show starts shooting out of the town moat right next to us. The Spanish weren’t too impressed, but we were stoked, it ended up being a crazy night.
*side note: a kid got gored by a bull the day after we ran.
See i called it! Messed up!!!! Wait you actually ran?!
That’s a long story consisting of bulls, booze, no sleep, cops and combat boots. We’ll save that story for a later date.
I can’t wait to hear…next question. What moment in history would you want to shoot, and why?
Can I say dinosaurs? Put me in one of those jeeps from Jurassic park and I’d be happy.
Well, then this question seems to pale in comparison to dinosaurs and Jurassic Park: but who are your favorite photographers and why?
Anyone that can really capture youth in motion. Dewey Nicks and Embry Rucker were the first guys to really get me inspired and amped to get into surf lifestyle, they could really make it all look like a paradise. Neil Krug nails the whole expired film thing. Same goes for Ryan Tatar, dude can tell a story with a single Polaroid better than anyone else. Steve Sherman and Jack English’s black and white portraits were iconic to me- there’s a shot of Donovan that I’ve had taped to my wall since before I could surf.
I concur, all amazing lensmen. Now, on to a more pressing question what’s more important, wind or lettuce?
My two worst enemies. But I guess no wind equals no waves.
Excellent deduction my young friend “All I need are some tasty waves, a cool buzz, and I’m fine.”! Finally the greatest question of them all, how did you learn about Nemo?
Originally from the credits in Afterbang back in like 2002. Eight years later, I’m getting ready to graduate from Cal Poly and saw a piece in PDN about Nemo. Noticed they were shooting a lot of stuff that I liked for a lot of clients that I liked. So I sent Kari Rowe an email, just to see what the studio was all about. A few weeks later I picked up a 5mm hooded wetsuit and got up to Portland to be the new photo intern.
Thanks for the info Jordan! Welcome to Nemo!
I will be waiting for the running of the bulls story!
The annual photography issue came out for Communication Arts and they have some local talent featured, friends of Nemo and a lot of animals…
David Emmite was one of the local talent mentioned for his work with Nike. He worked on this beautiful Nike piece with the talented Mr. Michael Shea as creative director and Angelo Colletti and Eric Duvauchelle as art directors, all of whom we’ve had the great pleasure of working with here at Nemo. Congrats!
Another friend of Nemo who was featured in the annual was Embry Rucker, for his work on a Billabong ad campaign. Congrats!
The always observant Mr. Graves noticed the abundance of animal photography in this issue (I can’t help but love it!), so I’ve picked some of my favorites…
Peter C. Lavery
and Nina Francois
Hope you enjoy!