The photos say it all.
Sorry, that headline probably came off much more graphic than what is actually happening. However, the folks over at BMW have gotten pretty crafty in their latest ad/stunt in Germany. Merging knowledge of technology and human sensory reactions, the car giant played their new tv commercial at a local theatre for a select audience. While the film was playing, they fired a profoto strobe through a BMW logo through the back of the screen, into the audience’s retinas, without them really even noticing. But when the viewers closed their eyes at the end of the show, they were left with letters BMW projected on their eyelids. Check out the sly tv spot below (though the flash effect doesn’t work over YouTube)
Renowned commercial lifestyle photographer Nick Onken will be in town January 11th to talk with the ASMP of Portland. After shooting for clients like Nike, State Farm Insurance, Cosmopolitan, Marie Claire, and Lamborghini, Nick is quickly spreading his philosophy of photography.
“A big believer in living in the moment, his photos follow suit. With a designer’s eye, he’s constantly searching for that perfect moment to tell the whole story. And the pursuit of these moments has taken him around the world. His love of travel has recently collided with his career and he’s published his first book, Photo Trekking.”
Nick’s will lecture on his theory that in the end, running a successful photography business breaks down to making better images, and showing more people.
To RSVP for the talk, go here.
The Event will be held January 11th at Michael Jones Studio, 1937 N.W. Quimby St. Portland