One of the crazies and most insalely action packed, fun shoots we have done in a while was for the new mastercraft catalog. Which of course could not have been as visually appealing as it is without the magic trigger finger of the wonderful Josh Letchworth. Thanks to everyone who helped make this idea come to life. It looks amazing. Check out more images at Josh’s website.
We can easily say Sarah Burke was one of the sweetest, down to earth, chill girls we have met in the industry. Spending days on end shooting with her was a pleasure indeed. It makes our stomach’s turn and our hearts drop to think that a woman that amazing and talented has been taken from us so early in life. You can read more about her injuries and what caused her death at USA Today Sports.
You will always be remembered Sarah!
Much love and our warmest feelings go out to her family.
You can go to the give forward site where you can make a donation to help Sarah’s family pay for the medical care she received over the past couple weeks.
Damn girl! Cute, sweet and ripping. You have it all in our book!
Keep up the amazing riding in 2012!
Just as we begin posting the uplifting story of Kevin’s recovery from his serious injury 2 years ago. Sarah Burke sustains a serious head injury at the same half pipe location, while also training for the Olympics. Our well wishes are with the beautiful young star and her family. You can read more about her injury at powdermag.
I have to say that alot of the shoots we produce end up in our design department and i dont end up seeing the final results until they are in print of online. Its kind of exciting that way. To wait and see how our vision in the photo department corresponds with their design needs.
A recent example is the nike vision website. GO BOYS! Nice job with the shoot. The images look almost just as we directed and produced. We love it when that happens.
For all you shredders out there that think helmets aren’t cool….you might change your mind after this.
Thats right, HCSC’s very own russian photo camper Kolya Tsarev has been nominated for Russian Snowboard Awards as a “photographer of the year”!
Congratulations Kolya, keep it up!
Were so proud!
Seriously crazy riding on Travis’ part, conan cracks us up!
That is right, the man has made history. Today, Kelly Slater earned a record 11th Association of Surfing Professionals world title at the 2011 Rip Curl Pro Search in San Francisco.
A special thanks to Sandra Hillen for making the video with me…that girl has so many skills!
And of course an extra big thanks to Josh Letchworth for agreeing to make a how to video with us!
The NZ winter games were awesome….not that i was there, but rather watching from the darkness of my desk.
Aussies killed it again! They dominated the snowboard cross, in both mens and womens, although here in the states we seem to pass over that aspect of the sport and hail all those park/back country riders out there. However, after having worked with these guys i have a new found respect for their talent, drive and attitudes. Here’s a shout out to the rider who slayed the mens snowboard cross competition, Alex Chumpy Pullin! And to the skier who took second in the Freeski Slopestyle, Jossi Wells. Congrats guys!
Was a success! This could have been the best session I have had the opportunity to be a part of. Thank you to all the campers, staff and photographers that came together to make it happen. A slide show of the campers work coming soon. And a special thanks to Josh Letchworth for all these behind the scenes photos!
This is an amazing video series that gives a glimpse behind the work of photographers from around the world. They interview both new and iconic photographers, a ton of eye candy and tips if you listen closely. it is truly inspiring, they have interviews with photographers such as, Tim Barber, Jimmy Fontaine, Dan Martensen, Frank Ockenfels, Magdalena Wosinska and more!
Looks like the second session of Mt Hood’s HCSC rocked! Only a few more sessions to go till photo camp.
So true, so awesome. Check it out.
You know how they say, “behind every great man is a great woman”? Something similar can be said about skateboarders only it would go something like this: behind every great skateboarder is a great photographer and/or Filmer. If a trick were to happen and no one were there to photograph or film it in order for you to see it, did it really happen? You ever heard that other cliche, “I’ll believe it when I see it”? I think a skateboarder made that up. Think about everything you’ve seen and were inspired by in skateboarding and I’ll bet you most of it has been through the invention of photography or filmmaking. Throughout the evolution of skateboarding there has always been the photographer and/or filmer right there by the skateboarders side ensuring that whatever happened it would be documented for the world to see. This segment is as simple as it sounds. Shoot All Skaters with legendary photographer J. Grant Brittain. Enjoy. — sb
PHOTO NERDS UNITE!
Ok, ok i know, I’m a day late here but what can i say…it was go skateboarding day yesterday and the temperatures here in PDX hit a whopping 80! So out we went sweating our way down the streets of PDX. So in honor of the amazing talent of skateboarding heres a little overview of a project we did with converse a little bit ago.
The launch of Converse skater Rune Glifberg’s signature shoe “The Allston” was intended to both introduce Converse Skateboarding to the masses and make it unmistakably clear that Converse Skateboarding and Rune stood for originality and creative disruption. Nemo was briefed to create a scalable campaign, with skate-authenticity being paramount.Nemo collaborated with Converse Skateboarding to develop an inventive, visually arresting campaign that would speak to both core skaters and a mainstream audience. “Seeing is Believing” is what resulted. Combining both new technology with 3D cameras and old technology of dazzle camouflage (utilized in WWI to confuse German U-Boat commanders), we were able to create a totally new visual environment to experience Rune’s awesome lines. These videos coincided with a 3D print campaign published in core skate magazines and thousands of mailers, again, speaking to both core and mainstream audiences. The campaign culminated with a Converse 3D take-over of The Skateboarder Mag and a huge presence at the Summer X Games. Rune even earned the cover of Skateboarder that month.With the help of Nemo’s expertise, and an introduction like that, Converse Skateboarding was welcomed to the skate community with open arms.
If you open up the latest issue of GQ, you’ll see lots of metro dude stuff. But you also may find X-Games champ and lunatic extraordinaire Travis Pastrana gracing the pages in some damn fine suits. Travis rallied around the streets of downtown LA with photographer Peggy Sirota for the fashion piece on the summer’s “daredevil-ish” looks. Always fun/weird to see one of our own action sports athletes get all dressed up like a 9-5’er.
If you wanna be styled-out like Travis, the full article is here.
Back in December, a few of our Nemoites, along with fun-loving photographerEmbry Rucker, took a little trip down to sunny San Diego to enjoy bikes, beaches and bonfires to create the new campaign for Nike Vision’s Vintage sunglass collection. Needless to say the rest of us in the offices were stoked to see the photos, and not so stoked to see that they scored amazing weather in December. Anyways, the Vintage website just launched, and the images and video look awesome. Head over to Nike Vision to get yourself amped on summer.
People can get pretty defensive in the argument of women vs men in sports, but let me assure you, women’s surfing has come a long way. Nike 6.0’s team of female surfers are not only showing up most of the boys, but they seem to be completely re-writing the present and future of women’s surfing. Here at Nemo, we’ve been traveling with, photographing, art directing and supporting most of these girls since the start of 6.0- Kari Rowe was recently down in Mex with Monyca Byrne-Wickey shooting for Sweet Cheeks (big sale at Roozt.com right now!)- and we couldn’t be prouder of the release of their new flick, Leave A Message. Featuring Malia, Lakey, Monyca, Carissa, Coco, and Laura, 6.0’s first legit surf film premieres May 19 in Los Angeles, and will be available for download May 24!
Winter is over in Portland! The sun is coming back out! I’m sure I’ve just completely jinxed the pacific NW with that, but still, it’s exciting be able to go outside again. With longer days and sunnier skies, photographers can get shooting back outdoors again. So here is a great tool for anyone depending on that big ball of fire in the sky to light up their models. Lighttrac is an app for iPad and iPhone that tracks and forecasts the position of the sun according to the shoot location- sunrise, sunset, directional light, time, duration, angle, everything you would need to get the sun where you wanted it without scouting the location days ahead. The app costs $3.99, which is well worth it to impress your friends with your new-found mastery of ambient light.
Ad Agency Fred & Farid recently teamed up with photographer Cass Bird for a wild new set of ads for Wrangler jeans. Using professional stunt men (and women), scenes of people crashing though windows, blasted by explosions, and generally beaten and bruised were used to encapsulate the “We Are Animals” campaign. Looks pretty damn fun to me!
More info on the shoot, along with a rad little BTS video, can be found here.
The Sports Illustrated Swimsuit Issue hit newsstands last week. Many of you may know of the great Walter Iooss jr., the legendary Sports Illustrated photographer who has amassed 11 covers after shooting for the magazine for numerous decades. But times have changed for Iooss jr., most notably because of his son and fellow photographer, Bjorn.
On a run-of-the mill filler shoot, Bjorn was asked to snap some images of Russian model Irina Shayk (along with a few other models), “purely for advertorial purposes.” A week before the magazine was released, the younger Iooss was informed his shot had made the cover, beating out hundreds of other images from seasoned swimsuit vets, including dear old dad. The stranger part? Shooting swimsuit models is the last thing he planned on shooting. Bjorn considers himself a fine art photographer, claiming he couldn’t care less about sports. “I’ve kind of always tried to do my own thing. To be in this position is a little bit out of my comfort zone.” He seems to be doing just fine to me, especially considering he just schooled his own dad.
(via New York Times)
The guys at F-stoppers never cease to amaze me with with the behind-the-scenes video they manage to find. This one actually comes straight from the editor, Patrick Hall. After getting tired of shooting traditional wakeboarding actions shots in his hometown, and desiring a commercial feel, Hall decided to get intense in studio. Employing a crew of nearly 10 assistants, multiple strobe packs, 5 pro wakeboarders, and an intricate rope system, definitely some impressive images made in the end. Pay attention to how well the models hold their look when the buckets of (probably cold) water are tossed at them!