Hernan Paganini Designing Product Photography

As someone who spends a lot of time in the studio with stylists and product I completely sympathies with the countless hours of folding and throwing, re-folding, creasing and bending to make this still life item feel as if it is moving naturally and perfectly at the same time. A weird way to think about fabric and other interesting textures but its the life of a product photographer and stylist. However difficult it is to make the product hang/fold perfectly, conceptualizing ways to show the product without being on a person or mannequin is the hardest part of the job. Hernan Paganini’s series for Catalogue Magazine takes an awesome and fresh approach to product as still life art. He approached each item as a piece of art itself, then built individual installations per item with colors and textures that reflect and compliment the individual piece resulting in a series both designers and photogrpahers can appreciate!


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