How do you tell the story of a classic camera? Olympus has done a pretty good job in their new ad for the iconic Olypmus Pen. This spot is pure photographic storytelling. With major inspiration from Mr Taijin Takeuchi, 60000 pictures shot, 9600 prints developed, and over 1800 pictures re-shot. And believe it or not, there was no post-production involved (old school, I know!).