Dustin Humphrey – Insight campaign – DOPAMINE

 The DOPAMINE campaign does an amazing job of bridging all the elements of different worlds into one unique message. In Action sports ya are never to dick with the performance of the athlete. Even thou the are not front and center, their action performance is still noted. The fashion aspect of the images makes the viewer wonder in awe of how did they do that. It evokes mystery for the brand Insight. WTF is this ad all about and why should I care? The ads make me want to dig deeper to learn more about the brains behind the branded advertisment. It has a MAD MAX meets VOGUE thing going on with it. Check the You Tube videos.